Our terms of service describe what this website does for you and what we kindly request of you as a user in return.

Here are the key points:

  • Waffles offers any private individual celebrating a special occasion or organising a group gift, a platform on which to 1) collect gift contributions from friends and family, and 2) convert these contributions into digital gift cards from our various retail partners.
  • We stock digital gift cards of various denominations.
  • Once purchased, gift cards are delivered within a few hours to the user’s email address, in some instances it could take up to 24 working hours depending on the retailer or stock availability.
  • Once purchased, we have no way of refunding or exchanging gift cards.
  • All Gift Cards are subject to the individual terms and conditions of the issuing merchant/retailer. Please refer to these terms before purchasing your Gift Card.
  • Waffles acts as facilitator of the Gift Card sale. The consequent contract for purchase is between Waffles users and the retailer/issuer of the Gift Card.
  • Waffles is about gifting. We will not transfer Gift Contributions to the recipient’s bank account, we are not a cash registry.
  • Waffles is 100% free for the gift page creator. There is no set-up fee for creating a Gift Page or for purchasing gift cards using contributions received.
  • For the service we provide, each Contributor pays a processing fee of 2.5% +18p that will be added on top of each contribution. For e.g. if a friend contributes £10 they will be charged £10.43 – which is just 43p on top of a contribution, in real terms that’s less that the cost of gift wrapping, or a greeting card!
  • Contributions are 100% secure. They are held in a secure and dedicated client account at Barclays UK. They are completely separate to the bank accounts we use for the day-to-day running of the business. It cannot get any safer.
  • We provide the option for those who wish to donate a portion or all of their received Contributions to our partner charity and take NO FEE whatsoever on that.
  • Data Protection - Your privacy is paramount to us. Our Privacy Policy shows you how we protect it.
  • User Conduct - If you create a Gift Page or use any of our other services, please remember Waffles is for everyone. We’ll remove offensive, obscene or racist content on the rare occasions when we find it – and we may terminate membership as a result. Please also make sure that the content you upload to the site, especially pictures and videos, does not infringe another person’s copyright.

That’s it. If you want the full, extended version, here it is:

General Terms of Service

Welcome to Waffles. We appreciate you using our service at https://www.giftwaffles.co.uk or https://www.giftwaffles.com (the “Website“). This site is operated by Gifts Digital Limited, company number 10455261 and its registered office is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, England.

These Terms of Service may change or be updated from time to time. It remains your responsibility to access and check these Terms of Service wherever you access the Website.

The latest version of these Terms of Service will govern any future usage by you of the Website and its associated services.

By using our service you accept and agree to be bound by these Terms of Service including the Privacy Policy and all other operating rules, and procedures that may be published on the Website.


For the purposes of these terms and conditions:

“we”, “us” and “our” refers to Gifts Digital Limited;

the “Page Creator” refers to the registered user who has created a personal “Gift Page” in order to receive gift Contributions for themselves or another recipient;

the “Contributor” refers to the person making a gift “Contribution” to a Gift Page;

the “Website” shall mean https://www.giftwaffles.co.uk or https://www.giftwaffles.com

the “Gift Page” refers to the personalised event page created by the user; it is shared with Contributors for the purpose of collecting Contributions;

“Digital Gift Cards” refers to the Digital Gift Cards that are made available for purchase on our website, they are gift cards that are delivered by email (only). Also known as e-gift cards.

“Gift Page Balance” shall mean the total Contributions received by Contributors on a gift page, less the total spent for purchasing Digital Gift Cards on the Website. Each gift page will have its own separate balance.

“Working Day” shall mean all days other than Saturdays, Sundays and public holidays

“you”, “your” shall refer to either or both the Gift Page Creator, and the Contributor

“Third Party” shall mean parties or agencies other than the Gift Page Creator, Contributor and Gifts Digital Limited.

Waffles Service

Waffles is a platform that allows users to collect Contributions from friends and family (or others) for special occasions or for a group gift; and convert these Contributions into Digital Gift Cards of various denominations made available on our website and issued by our partner retailers.

The Page Creator (registered user) can personalise a Gift Page to collect gift Contributions from others. Each time a Contribution is made, the Gift Page Balance is credited by that amount.

Waffles does not transfer the received Contributions to the Page Creator’s bank account. Instead these Contributions are added to the user’s Gift Page Balance and available for him/her to purchase one or multiple digital Gift Cards available on the Website.

We endeavour to partner with as many retailers as possible in order to provide users with choice and flexibility when converting their Contributions into Gift Cards.

Personal information

Gifts Digital Limited requests from the users (Page Creators and Contributors) only the essential data and personal information required to provide the Services correctly. Personal information are protected and secured at all times in accordance with the Data Protection Act 1998 and related legislation, regulatory requirements and guidance as updated and amended from time to time ("Privacy Laws").

We will not sell, trade or rent Personal Information to third parties.

By providing the e-mail address and other personal data, Users give Gifts Digital Limited their permission to process said information for the purpose of providing the Service. Furthermore, they authorise Gifts Digital Limited to inform them of any offers, opportunities or promotions.


Gifts Digital Limited’s Privacy Policy forms part of these Terms of Service. By agreeing to these Terms of Service you also give your consent to the way we may handle your personal information under that Policy


Gifts Digital Limited hereby informs the User that a cookie will be installed automatically on their computer when they visit the Site in order to identify the User and offer a more personalised service. However, if they wish, users may deactivate and/or delete these cookies by following the instructions on their Internet browser.

This website uses the following cookies:

  1. Cookies to ease navigation of users and remember where the user has visited, and how they navigated themselves around the site. 
  2. Session Cookies, to follow the session on the pages that require registration. 
  3. Advertising Cookies. To monitor if a user has seen an advertisement. 
  4. Third Party Cookies. Many advertisements on the site are from third parties. Third party companies have their own terms of privacy and data protection.


If you wish to use the Website or its associated services as a Gift Page Creator to collect Contributions from Contributors, you must:

  1. be at least 18 years of age
  2. be registered with the Website.

You represent and warrant that all registration information you submit is accurate, truthful and up-to-date. We reserve the right to ask for proof of information from you and your account may be suspended until satisfactory proof is provided. We may, in its sole discretion, refuse to offer the Service to any person or entity and change its eligibility criteria at any time. This provision is void where prohibited by law and the right to access the Service is revoked in those jurisdictions.

As part of the registration process and in order to create a user account. You are required to provide:

  1. your full name; 

  2. your email address;
  3. your date of birth;
  4. a password for your account, which you create. You will receive an email to welcome you to the Website with a link to validate your account. You can change your password in your Dashboard section of the website.

  5. You are solely responsible for activity that occurs on your account and shall be responsible for maintaining the confidentiality of your password to prevent others gaining access to your personal information. You shall never use another User account.

    You will immediately notify us of any unauthorized use of your account, or other known account-related security breach at contact@giftwaffles.com.

    We have the right to disable any password, whether chosen by you or allocated by us, at any time, if you do not comply with any of the provisions of these Terms of Service and/or if it is believed that you do not fulfill the Registration Requirements.

Creating a Gift Page

The Page Creator is solely responsible for:

  1. the content of their page(s) (including title, description message, event date; closing date and recipient name (where applicable), and all other displayed information).
  2. indicating the correct email addresses of all individuals they wish Waffles to share their page with (optional).
  3. selecting Gift Card(s) to purchase using their Gift Page Balance received from Contributions.

Upon creation, each gift page will have its unique URL link (for e.g. www.giftwaffles.com/gift/tom-turns-2-57385). The page creator can 1) share this URL link with others, and/or, 2) send email invites with the URL link via our website.

We will send the Gift Page’s unique URL link to all the email addresses specified by the Gift Creator (where the user has selected this option of invite). In the event that the Gift Creator has mistyped the email addresses of those he wishes to share the page with, we will not take any responsibility should the invite be sent to the wrong address.

The Gift Page Creator will need to de-activate a Gift Page if they no longer wish to receive Contributions on it. They can do so by editing the closing date of the Gift Page and setting it at a date that has passed. Our team can assist with this: contact@giftwaffles.com

Each registered user may have a maximum of 5 Gift Pages live at the same time – live means open to receive Contributions.

Gift Pages will by default remain live for a maximum of twelve (12) months: The date will be set from receipt of the first contribution. After which contributions will no longer be accepted. The Gift page balance will be available for the user to spend at his/her convenience.

Gift Pages that do not collect funds will be de-activated after twelve (12) months – they will still appear on the user’s dashboard but no Contributions will be accepted.

A Page Creator can contribute to his/her own Gift Page if he/she wishes to.

We will monitor Gift Pages with high value gifts and a high volume of Contributions and will contact the Page Creator if it is believed that the Website is not being used correctly. This is primarily for, but not limited to, anti-money laundering processes. The Page Creator agrees they may be required to provide us with further information reasonably deemed necessary to investigate misuse of the Website.

Contributing to a Waffles Gift Page

If you wish to contribute to a Gift Page, you will need the Gift Page’s unique URL that was shared with you by the Gift Page Creator or sent to you by email by us (upon the request of the Gift Creator).

Contributors do not need to register in order to make a Contribution to a Gift Page. By making a Contribution they agree to the Terms and Conditions of the Service.

Contributors agree to:

  1. Guarantee the truthfulness of the information regarding their identity, email address and entered when making a Contribution and accept that this information be sent to the Gift Creator.
  2. Declare that they are responsible for making the Contribution to the appropriate Gift Page and exempt us of any responsibility for mistakes they make when identifying the Gift Page.

Contributors can pay for a Contributions using most European registered debit or credit cards. All payments must be made in GBP. We guarantee a secure payment process and have partnered with a trusted UK based and international payment processor.

Once a gift contribution has successfully gone through, we will send a confirmation email to the email address provided by the Contributor.

The maximum contribution amount allowed is £250 per contribution. If your contribution has NOT gone through please contact us so we can look into it contact@giftwaffles.com

When you make a Contribution and provide your payment information, you authorise our third-party payment processor to process and store your payment and related information:

  • In the event that the credit or debit card or other payment method you authorise cannot be verified, is invalid or not otherwise acceptable, we may suspend or cancel the contribution automatically.

The Page Creator will receive an email notification whenever a Contribution is made to his/her Gift Page and the payment has gone through. The Gift Page Balance is credited only after payment has actually been processed by our payment provider.

If a guest changes their mind about a gift contribution, they are able to cancel their contribution for up to 24 hours after receiving a Contribution acknowledgement email from us, provided that the gift page creator has not yet used the funds to purchase a Gift Card. However, the processing fees will not be refunded. Please contact us if you need assistance: contact@giftwaffles.com

The Gift Page creator agrees to return any Contribution resulting from illicit or fraudulent use of a credit/debit card. Waffles will return this Contribution to the victims of fraud using funds available in the Gift Page’s Balance. If the balance on the Gift Page’s account is insufficient, we may demand the Gift Page Creator to return, through money transfer, the total value of affected Contributions. The costs incurred by Waffles will be charged to the Contributor.

In case of suspected fraudulent use Waffles reserves the right to cancel or block a contribution, or block or cancel a Gift Page and, if applicable, returning the Contributions to the Contributors.

Purchasing Gift Cards

As soon as a Gift Page Creator starts receiving gift Contributions, his/her Gift Page Balance will be credited by the value of these Contributions. The Page Creator can start purchasing Digital Gift Cards as soon as Contributions come in i.e. they do not need to wait for all Contributions to come in.

Whenever a registered user purchases a gift card, the associated Gift Page Balance will be debited by the value of that gift card; and the digital Gift Card code will be delivered to the user’s email address. Once purchased, gift cards will be delivered within a few hours to the Gift Creator's email address, in some instances it could take up to 24 working hours depending on the retailer or stock availability.

If you gift card has not arrived within 24 working hours, please get in touch with us contact@giftwaffles.com. Waffles will endeavour to keep expected timescales transparent, but shall not be held responsible for delays and losses associated to the user.

It is the Page Creator’s sole responsibility to collect Contributions and select/purchase Gift Cards using the Gift Page Balance from Contributions received on their Gift Page. We have no control over, nor any responsibility for, the use made by the Page Creator of any of the purchased Gift Cards.

If the Gift Page was created to organise a group gift for a third-party recipient (i.e. where the Page Creator is not the end-recipient), it is the Page Creator’s responsibility to select and purchase the Gift Card(s) using the Gift Page Balance. We will electronically and securely deliver the selected Gift Card(s) to the Page Creator’s email address. The Page Creator is solely responsible for delivering the Gift Card to the end-recipient for whom the group gift was organised:

  • by forwarding the email with the attached Digital Gift Card.
  • by printing the attached digital Gift Card and physically giving it on behalf of all Contributors.

Waffles takes no responsibility for the loss of the Gift Card from the time it was delivered to the Page Creator’s email address.

We will under no obligation become involved in disputes between any Page Creator and Contributors or any other party involved in relation to the Page Creator’s use of the Service. You release Gift Digital Limited, its officers, employees, agents, and successors in rights from claims, damages, and demands of every kind, known or unknown, suspected or unsuspected, disclosed or undisclosed, arising out of or in any way related to such disputes and the Service.

If a user’s Gift Page does not have sufficient balance to make a purchase, he/she can either wait for more Contributions to come in or he/she can make a Contribution into their own Gift Page in order to reach the minimum credit required for a Gift Card purchase (this minimum varies according to the various brands it could be £10 or £20).

A Page Creator can make as many Gift Card purchases as they want as long as their Gift Page Balance allows it.

Each Gift Page will have its own Gift Page Balance of which the user can purchase Digital Gift Cards – Balances of different Gift Pages cannot be combined even if they belong to the same registered user. If for example, a user has received £80 worth of contribution for his Birthday Gift Page, and separately has received £100 worth of contribution on a Christmas Gift Page, then these 2 overall amounts cannot be combined for the purchase of ONE Gift Card.

All Gift Cards are subject to availability and we reserve the right to impose quantity limits on any order, to reject all or any part of an order and to discontinue products without notice, even if you have already placed your order.

Each user will be able to view all previously purchased Gift Cards with their respective amounts. If you have lost your Digital Gift Card code please get in touch with us contact@giftwaffles.com and we will send it to you by email.

Gift Cards cannot be refunded or exchanged once purchased.

All Gift Cards are subject to the individual terms and conditions of the issuing merchant/retailer. Please refer to these terms before redeeming your Gift Card.

It should be understood at all times whilst using service that the consequent contract for purchase is between Waffles users and the Digital Gift Card retailer/merchant. Waffles acts as facilitator of the sale only.

If a purchased Gift Card does not function, we may, at our discretion, either refund you the Gift Card purchase amount into your Gift Page Balance or replace the defective Gift Card with an alternative Gift Card which would be sent to you by email.

It is your responsibility to use the card before its expiry date.


Creating a Gift Page with us is 100% free.

Converting your Contributions/Gift Page Balance into Gift Cards is also FREE. We will not take any fee from you no matter how many Gift Cards you purchase.

Contributor fee: We charge a 2.5% + 18p processing fee on top of each Contribution made by a Contributor and this fee is non-refundable. In other words, if a Contributor makes a £10 contribution to a Gift Page, he will be charged a total of £10.43 (£10 gift + £0.43 fee).

Protection of user funds

Contributions made to each Gift Page are held in a separate trust account. This trust account is 100% ring-fenced and separate from our company’s bank account. Your funds are completely protected and guaranteed. Any monies that have been contributed to your Gift Page are held in this separate trust account until you have made and received your Gift Card purchases.


We provide the option for those who wish to donate a portion or all of their received Contributions to our partner charity. In this case, we will make the transfer in the name of the Page Creator and where applicable, our partner charity will send the Gift Aid certificate to the Page Creator upon receiving the funds.

Please contact us by email contact@giftwaffles.com if you wish to donate part/or all of your Gift Page credit to (one of) our partner charity. We take 0% fee on that: your entire donation will go to the charity.

Promotion codes

At our discretion, from time to time, we may run promotional codes/offers. These codes/offers are valid from the time that we introduce them to the end date of the offer and they cannot be used for Gift Pages that were created before the code/offer introduction date or after the code/offer end date.

Promotional codes must be entered by the user upon creation of their Gift Page and cannot be applied retrospectively.

We may change the terms of special offers and promotional codes, or withdraw them altogether, at any time, and without prior notice.

We also reserve the right, at our absolute discretion, to offer personalised promotions and it will therefore only be possible for the user in receipt of the special offer to redeem the discount.

Unless explicitly otherwise stated, introductory offers are only available to new users of the Website, i.e. to the first Gift Page they create, and are only available once per user.

Discounts and credits cannot be used in conjunction with any other offers.

Unless otherwise stated, we only allow one promotion code to be used per Gift Page.

Except where otherwise stated, promotion codes are available only once to any one user.

Promotional codes expire 6 months from the date that they were added to a Gift Page.

Competition terms and conditions

We reserve the right to withdraw the competition at any time and to amend these competition terms at any time. Please note that this promotion is in no way sponsored, endorsed or administered by or associated with any social media organisation and is solely the responsibility of Gifts Digital Limited – trading as Waffles.

The competition is open to UK residents aged 18 or over. Entries are accepted from individuals only and are limited to one entry per individual. No third party, group or organised entries are permitted and in the event you enter the competition in breach of these terms we reserve the right to disqualify you from the competition.

Entries are accepted through our website or via our social media pages only. To enter, you should follow the directions posted by us, including in some cases, providing some of your personal details. We collect details of those who enter our competitions and hold the data in accordance with our privacy policy. By entering the competition you are agreeing that we may contact you regarding promotions we offer.

The competition starts when the post announcing the competition was first posted. Only entries received before the specified closing date and time will be submitted into the competition.

Winners are picked in accordance with the published criteria. Details of prize winners will be disclosed on our website and/or our social media pages. We reserve the right to re-draw the winner if the original winner picked does not respond to our making initial contacting with them within 7 days.

The winning entry will be picked by us at our sole discretion or by random draw as indicated. We will not enter into any correspondence concerning the winning entry. We will inform the winner within a reasonable period. In the event of a prize being unavailable for any reason we reserve the right to substitute prizes of equal or greater value.

The courts of England shall have exclusive jurisdiction of all disputes in entering this competition provided that the parties shall make at least one initial good faith attempt at mediation (costs shared) in attempting to resolve any dispute. The terms shall be governed under English law.

Website access and updates

Waffles aims to update the Website regularly, and may change the content at any time. If the need arises, we may suspend access to the Website and any of its associated services, or may close it indefinitely or cease the provision of the associated services indefinitely. Any of the material on the Website may be out of date at any given time, and we are under no obligation to update such material.

Your breach of these Terms

If you fail to comply with or breach these Terms (or we have reasonable grounds to believe that you have breached these Terms), including the Acceptable Use Standards, we may take all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use the Website and its associated services; Refund all Contributions made to your Gift Pages back to the Contributors cards. Processing fees will not be refunded.
  • Immediate, temporary or permanent removal of Your Content (or any of Your Content) from the Website;
  • Issue of a warning to you;
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach;
  • Further legal action against you;
  • Disclosure of such information to law enforcement authorities or third parties if necessary.


We may terminate your access to the Service, without cause or notice, which may result in the forfeiture and destruction of all information associated with your account.

If you are a Page Creator and wish to terminate your account, you may do so at any time. You would have 2 options:

  1. You should use all your Gift Page Balance(s) from Contributions by purchasing Gift Card(s) on our Website. We cannot terminate an account unless it has £0 Balance and we cannot transfer Contributions to your bank account.
  2. You can send us a written notice that you wish to terminate the account and that we should transfer all Contributions back to the Contributors. However the processing fees cannot be refunded.
  3. These Terms of Service shall continue to apply to any use you made of the Website and its associated Services prior to your cancellation, termination, or discontinuance of use of the Website.

Linking to the website

You may link to Waffles’ home page or to a Gift Page you have created, provided you do so in a way that is fair and legal and does not damage Waffles’ reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement where none exists. The Website must not be framed on any other Website. Waffles reserves the right to withdraw linking permission without notice. If you wish to make any use of material on the Website other than that set out above, please address your request to contact@waffles.com.

Links from the website

Where the Website contains links to other Websites and resources provided by third parties or users, these links are provided for your information only. Waffles has no control over the contents of those Websites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.


You shall defend, indemnify, and hold harmless Waffles, its affiliates, and each of its and its affiliates’ employees, contractors, directors, suppliers, and representatives from all liabilities, claims, and expenses, including reasonable attorneys' fees and other legal costs, that arise from or relate to your use or misuse of, or access to, the Service and Content, or otherwise from your User Submissions, violation of the Terms of Use, or infringement by you, or any third party using your account, of any intellectual property or other right of any person or entity. Waffles reserves the right to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which event you will assist and cooperate with Waffles in asserting any available defences.

Governing law

These Terms of Service (and any further rules, policies, or guidelines incorporated by reference) shall be governed by and construed in accordance with English law. The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to the Website although Waffles retain the right to bring proceedings against you for breach of these Terms of Service in your country of residence or any other relevant country. 
These Terms of Service and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

Contact us

If you have any questions about these Terms of Service or the use of the Waffles website, please contact us at:

Email: contact@giftwaffles.com